THE NEW FRONTIER
By Don Keenan A brief history of the evolution of the Reptile© revolution before we look into the future: THE EVOLUTION Recall that in 2003, I was given the basics of the Reptile© from my neighbor at...
View ArticleTHE NEW FRONTIER
By Don Keenan A brief history of the evolution of the Reptile© revolution before we look into the future: THE EVOLUTION Recall that in 2003, I was given the basics of the Reptile© from my neighbor at...
View ArticleLENGTH OF TRIAL
By David Ball The sound of your voice is less endlessly fascinating than you think. –David Ball’s Mom, 1955 Truth’s a speedy little critter. – Anonymous The Reptile©’s attention span is short. In the...
View ArticleBODY LANGUAGE: THE FORGOTTEN CLUE
By Don Keenan All trial lawyers have been taught the importance of noting and reacting to body language. The body language of the deponent, the trial witness, the jury and the judge are all indicators...
View ArticleREPTILE AUTOPSY: REPTILE SUPERSTAR LUKE BAKER
By: MICHAEL PETERSON, KEENAN LAW FIRM This month’s Reptile© Superstar is Luke Baker. Luke received his bachelor’s degree from Appalachian State University, and his Juris Doctorate from Campbell...
View ArticleBEFORE AND AFTER WITNESSES
By Don Keenan MAJOR TRUTH: The plaintiff is always going to appear, at best, biased and self-serving and, at worst, a liar and exaggerator. The doctors and healthcare providers never understand the...
View ArticleBiographies – Finding Our Client’s Story of Bravery
By Andrew Finkelstein Note: Andrew is a frequent contributor to the Keenan Trial Blog. He is a member of the Keenan Ball Faculty and an avid follower of Reptile© . Andrew always brings innovative...
View ArticleCODES: A SLIPPERY SLOPE
By Don Keenan Not as frequently as in the past we still see people guessing at the code. On the list serves it takes on a frenzied pace that has 15 to 20 people guessing in rapid fire. If it wasn’t...
View ArticleREPTILE AUTOPSY: REPTILE SUPERSTAR MATT POWELL
By: MICHAEL PETERSON, KEENAN LAW FIRM Note from Papa Don: I first met Matt at the Costa Rica Advanced Reptile© Seminar. I was settled down in the room I always get which has a deck overlooking the...
View ArticleAPARTMENT CODE: A STUDY IN CODE INTERPRETATION
APARTMENT CODE: A STUDY IN CODE INTERPRETATION By Don Keenan Several years ago, we went out to discover the code for apartment complexes and got a result that was not expected. So let me walk you...
View ArticleAPARTMENT CODE: A STUDY IN CODE INTERPRETATION
Due to a clerical error, last week’s blog was posted with portions missing. Out of an abundance of caution we are rerunning this article to make sure everyone gets the correct blog. By Don Keenan...
View ArticleTHE KEENAN BALL COLLEGE: A Trial Lawyer’s Necessity
By David Hoey; Dean of Keenan Ball College The REPTILE© was first launched in 2009 after years of research and focus groups. We’ve all read the book, some of us more than once, and realized the book...
View ArticleTHE REPTILE AND YOU
By Don Keenan At the foundation of all of my mentoring and teaching, is the belief that it’s not enough just to instruct on how to use Reptile©, but rather, full power doesn’t come without an...
View ArticleKeep Optimists, Strike Pessimists (And Keep Some Conservatives)
by David Ball OK, you’ve read the title. No need to read the rest of this article – – unless you want to know why optimistic jurors are likely good for us and which Conservatives we don’t want. If...
View ArticleWITNESS PREPARATION ON STEROIDS
By Don Keenan Sometimes I even surprise myself at how well the Reptile© works and especially the stuff I developed. I’ve always known that the Keenan method of witness preparation was toxic and game...
View ArticleREPTILE© AUTOPSY: REPTILE© SUPERSTAR CHARLES ARMBRUSTER
By: MICHAEL PETERSON, KEENAN LAW FIRM This month’s Reptile© Superstar is Charles Armbruster. He received his undergraduate degree from the University of Michigan, and his J.D. from Washington...
View ArticleSUMMARY JURY TRIAL: THE MEDIATION TIEBREAKER
By Don Keenan We recently unveiled the new mediation course at the Keenan Ball College (www.keenanballcollege.com) and the faculty was truly outstanding. The students were over the top with praise for...
View ArticleLIES: HOW BUBBA CONFIRMS A LIE
By Andrew Gould Note from Papa Don: Andrew, who is no stranger to Reptile©, seminars or KBC, was given by my firm a series of low and mid-level cases for purposes of learning. These were cases the firm...
View ArticleTHE POWER OF COMFORT
By DON KEENAN There are many reasons why I love my beach house, but some of them you may not know, even if you have visited my beach house for workshops with my referring attorneys or for training...
View ArticleREPTILE© AUTOPSY: REPTILE© SUPERSTAR DICK SWIFT
By: MICHAEL PETERSON, KEENAN LAW FIRM This month’s Reptile© Superstar is Dick Swift. Swift received his Bachelor’s degree from The University of Texas at Austin and his Juris Doctorate from South Texas...
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