By Papa Don Keenan Often, you’ll have a great statistic, but after the opening statement and the debrief of the jury, they don’t remember it. Obviously, if they don’t remember the statistic, they’re not going to be influenced by it. When this happens, we search through our tools to see how we can embed the […]
By Papa Don Keenan Often, you’ll have a great statistic, but after the opening statement and the debrief of the jury, they don’t remember it. Obviously, if they don’t remember the statistic, they’re not going to be influenced by it. When this happens, we search through our tools to see how we can embed the […]